Work with BackendBytes
We write for the engineers who choose your product: senior and staff backend engineers making architecture decisions. If you build developer tools or infrastructure, this audience is your audience.
Who reads BackendBytes
Senior and staff backend engineers — the people evaluating databases, message brokers, observability stacks, and AI infrastructure for systems that have to survive production. Our readers come for deep dives on Go, Java, PostgreSQL, Kafka, Kubernetes, distributed systems, and LLM infrastructure, and for interactive sizing tools they return to mid-decision.
We're a growing publication and we don't inflate numbers: current audience statistics — real GA4 and newsletter figures — are available on request, with the methodology attached. You'll know exactly what you're buying.
What's available
- Newsletter sponsorship — a clearly-marked sponsor slot in our weekly deep-dive email to an audience that opted in for exactly this subject matter.
- Sponsored deep dive — a technical article in your problem space, written by us to the same standard as everything else on the site, with your sponsorship disclosed in the first paragraph.
- Tool sponsorship — your name on one of our interactive calculators (Postgres pool sizer, Kafka partition calculator, Redis memory sizer) — high-intent pages engineers use while making the decision your product is part of.
The rules that protect you and our readers
Our editorial charter applies to sponsored work without exceptions. This is the part that makes a sponsorship here worth more than a banner somewhere else:
- Disclosure in the first paragraph, always. Readers never discover mid-article that a piece was sponsored.
- The rigor doesn't drop. Every factual claim cited to a primary source, every code sample compiles, benchmarks come with methodology. Sponsored posts go through the same fact-verification gate as the rest of the site.
- We write it, you review for technical accuracy. We don't publish vendor-ghostwritten posts under our name.
- We only promote what we'd recommend. If your product isn't a fit for our readers, we'll tell you before any money moves.
That standard is the asset. A recommendation from a publication that visibly refuses to shill is the only kind this audience trusts.
Good fits
Databases and managed data platforms, streaming and messaging, observability and reliability tooling, cloud infrastructure, developer productivity tools, and AI/LLM infrastructure. If senior backend engineers evaluate your product, we should talk.
Get in touch
Email [email protected] with a sentence about your product and the audience you're trying to reach — we'll reply with current audience stats and what's available. Or DM us on X.